Is Sales Still A Dirty Word In Professional Services?
While all professional service firms are seeking growth, different firm’s attitudes to sales vary from enthusiasm to seeing it as a dirty word.
Therefore, we will be considering questions including:
- Why does the idea of selling provoke such mixed reactions still?
- Can firms use sales professionals successfully either to augment or instead of the traditional partner model of revenue generation?
- If a firm wants to increase its sales effectiveness, where should it start?
- What will the role of BD be in relation to sales in the future?
- How successful have firms been in productising their services?
Access the full podcast recording here. Time to listen = 25mins.
