Make your move
If you’ve checked the business pages lately, you’ll have noticed something:
movement at every altitude of the corporate food chain.
Senior BD and marketing leaders stepping into new roles. Shifts inside major corporates as functions reshape. Ashurst and Perkins Coie announcing merger intentions. And a good dose of back-office restructuring across multiple sectors.
The landscape is moving — fast. And when industries wobble, timing your outreach becomes a superpower. Here are three moments when reaching out makes people genuinely more receptive. Enjoy.
#1. Role changes
A senior move might look glamorous on LinkedIn, but privately it can feel like this:
“Everyone expects me to have answers. I barely know where the loos are.”
Incoming CMOs, CFOs, Directors, Heads of BD/Marketing/Strategy all face the same early-days cocktail of pressure, scrutiny, and “please don’t let me mess this up.”
And it can be a really lonely space.
Which means this is not just a good moment for outreach, it’s a moment to be human. You don’t need to pitch. You don’t need to ask for 45 minutes. Just be a supportive voice and offer genuine help.
Try this:
“Congrats on the move. Happy to be a sounding board if you need one while you’re settling in.”
No selling. No agenda. Just being useful. They will remember who showed up with empathy, not who showed up with a proposal.
#2. Budgeting
Corporates follow patterns too, often with bigger numbers and louder meetings.
- Q3: Strategy crystallises and wallets loosen.
- Q4: Everyone nods politely at decisions they secretly regret.
- Q1: CFO panic season.
- Q2: Collective selective-amnesia.
The budget cycle is one of the most predictable, and underused, timing cues.
Reaching out with something that simplifies prioritisation, helps them justify spend, or gives them a framework to protect their projects can cut through extremely well.
Try this:
“As you’re shaping priorities for next quarter, here’s a simple way to map X.”
It positions you as someone who understands internal pressures, not someone adding to them.
#3. Org restructures
This applies far beyond law firms.
When a major corporate:
- restructures
- acquires a new division
- expands internationally
- raises capital
- brings in a new GC / CMO / COO
- or announces a headline-grabbing merger
…internal priorities change immediately. Teams get reorganised. Budgets get shuffled. Initiatives jump from “later” to “now”.
These moments create openness. Not because people are buying — but because they’re thinking. Hard.
Try this:
“Saw the news — if you’re navigating the next phase, here are a few things that might help keep it simple.”
You’re offering clarity during complexity. People appreciate that more than you think.
Final thought
Whether it’s a new leader finding their feet, a corporate doing its annual budget dance, or an organisation moving the furniture, timing your outreach to their world (not yours) is what makes the difference.
Talk when they’re already listening.
We’re building a team of voice enabled AI assistants to support you with BD activities and allow you to spend more time being human. Interested? We’d love to chat.
