Three Things – 28/04/25

Celebrate good times (come on)

At LINAR, we love a good celebration. Not just because it usually involves beers and an excuse to down tools at 4pm, but because celebrating successes, big or small, is a powerful tool for building relationships and future business. And let’s face it. In the current environment, with everything that’s going off around the world, we all could do with a few more reasons to celebrate!

This week, three reasons why you need to get your party hat on. Enjoy!

Thank you also goes a long way. In that spirit, many thanks to our good friend @Owen Williams from Simmons who gave us the idea for this week’s topic.

#1. Small wins = big impact

Too often we barrel straight past victories, eyes already locked on the next project. But celebrating even the small stuff gives teams a sense of momentum, boosts morale, and creates the “we’re winning” feeling that builds loyalty internally and externally. Crushed a big piece of work? Won a mini pitch? Finally got the tech team to fix your email footer? Crack open the (cheap) Prosecco. Good vibes sell.

#2. Celebrations build relationships

A quick “thank you” drink, a shout-out on LinkedIn, or even a casual round of coffees can turn a functional working relationship into a proper partnership. People remember how you made them feel, not necessarily what you did.

Or, as Maya Angelou famously put it:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Celebrate milestones with your customers and colleagues—birthdays, promotions, completed projects, their kid finally passing their driving test—you name it. It’s the little touches that count.

#3. Gratitude is good for business

Customers and colleagues alike want to feel appreciated, not taken for granted. Publicly recognising contributions builds trust and increases the chance of repeat business (and referrals). Next time you finish a project, don’t just send the invoice—send the thank you note first. It’s also the perfect moment to ask for genuine, authentic feedback while the good vibes are still fresh. Even better, if the relationship allows, this is a great opportunity to ask for a testimonial that you can use across future marketing. (Then send the invoice. Then chase the invoice. Priorities).